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.Use THE ANALOGY BOOK to alter mediocre linesinto sentences that tap dance and sing.You don t want to change every line into a new phrase,but doing it now and then adds incredible color to you writing.Try it!(4) Use a book of quotes.John F.Kennedy once said, Let us resolve to be masters, not the victims, of our history,controlling our own destiny without giving way to blind suspicions and emotions."What does that quote have to do with hypnotic writing? Nothing.But it sure looks good on thepage, doesn t it?That s the first reason to use quotes: They are visually appealing.Readers want to seequotation marks in your writing.They want dialogue because dialogue is ALIVE.Using quotesis one way to get dialogue (or what looks like dialogue) into your writing.Considering all the books of quotations I see at the book stores, people love quotes.They areshort, usually wise, often witty, and usually said by someone we all know (like Kennedy).Thegoal for you and me is to find quotes that ADD to our writing.Here s an example:When I was working on my THOUGHTLINE sales letter I kept thumbing through books ofquotations.One of my favorites is called THE WIT AND WISDOM OF MARK TWAIN.As Iwas flipping through its pages; my eyes caught sight of this quote: A man s intellect is stored powder; it cannot touch itself off; the fire must come from theoutside. www.HypnoticWriting.com39 Hypnotic Writing: How to Hypnotize Anyone With Words.____________________________________________________________________A light bulb flashed over my head (my wife saw it) and I knew that was the quote to include inmy sales letter.So I used Twain s quote, added a line to make it even more relevant to myreaders, and put it all in a box to make it stand out.The result was this:Mark Twain wrote, A man s intellect is stored powder; it cannot touch itself off; the fire mustcome from the outside. THOUGHTLINE is the fire you need to make your mind EXPLODE!Catches your eye, doesn t it?Quotes add spice to your writing.Glance at any letter and if there s a quote, your eyes willspot it instantly.Quotes add life, too, because they are perceived as LIVING.Again, that sbecause people associate anything in quotations with dialogue, and dialogue is considered to behappening in real time (here and now).It s difficult to pass up anything with quotations in it.Your quotes can t be very long, of course.Even quotation marks won t save you if your quoteis several lines long.Again, you want to be short and sweet.Mark Twain s quote has a couplebreaks in it, but it is essentially only ONE line.Your goal in selecting quotes is to (1) Find one that is short (one line is best) and(2) One that is relevant (ties in with your point) and(3) One that is made by someone most of your readers will recognize (a celebrity or authority,like Twain or Kennedy).Pavlov, the Russian scientist, said, Men are apt to be much more influenced by words than bythe actual facts of the surrounding reality. Words have power.Words in a good quote can be powerful enough to alter the world.Whoever said the pen is mightier than the sword wasn t lying.There are many good books of quotations available in the reference section of your favoritebookstore to help you in locating golden one-liners.Buy several and put them on the shelf alongwith your thesaurus and book of similes.They are all strong tools to help you createIRRESISTIBLE WRITING.www.HypnoticWriting.com40 Hypnotic Writing: How to Hypnotize Anyone With Words.____________________________________________________________________Chapter 10 - Give Me Some Meat!Clarence Darrow was a famous trial lawyer.You probably heard of him and his famous Monkey Trial .Or maybe you saw this one man show where Henry Fonda portrayed thelawyer.Darrow was an idol of mine when I was a teenager.I almost became a lawyer due to hisinspiring life.That great man once said: As long as the world shall last there will be wrongs, and if no man (or woman) objected and noman (or woman) rebelled, those wrongs would last forever. I object to a practice far too many writers still believe in and use.I call these particular writerscreators of malnutritious writing .These are writers who leave out the vitamins in their writing--- the facts.They feel that a knack for writing is all you need to persuade readers to listen tothem.These writers are vegetarians because their writing lacks meat.It lacks substance.It lackscredibility
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